Econ 510 Exam 1 Study Guide

Intermed Micro Exam 1 Chapter 1 (Powerpoint Slides) Economics- Unlimited wants and limited resources Microeconomics- Branch of economics that deals with the behavior of individual economic units. Units such as, consumers, firms, workers, and investors, as well as the markets that these units comprise. Macroeconomics- Branch of economics that deals with aggregate economic variables. Such as the level and growth rate of national output, interest rates, unemployment, and inflation. Micro Economics is a story of trade-offs that consumers, workers & firms face and shows how these trade-offs are best made.Key Players – Consumers, Workers, Firms Trade offs for Consumers: Limited Incomes – To save or to spend. If save then for HOW LONG and of-course HOW MUCH If spend then on WHAT and HOW MUCH This gives birth to the CONSUMER THEORY, which talks about the preferences, choices, utility etc. Trade offs for Workers: Time: Leisure Vs. Labor Whether and when to enter the work forceâ € ¦. Pay scale is dependent on education Choice of employment: Risky but high paying VS safe but less money Trade offs for Firms: What to produce? How much to produce? Example: Any company in the world would love to produce everything and reap profits but can’t do it.Central planned economy- Prices are set by the gov’t In a market economy- Prices are determined by the interactions of consumers, workers, and firms. These interactions occur in markets—collections of buyers and sellers that together determine the price of a good. In economics, EXPLANATION and PREDICTION are based on theories and models. Theories- are developed to explain observed phenomena in terms of a set of basic rules and assumptions. Model – is a mathematical representation, based on economic theory, of a firm, a market, and some other entity.Positive Analysis – describing relationships of cause and effect. Normative Analysis – Analysis examining questions of what ought to be. Competitive Market – market with MANY buyers and sellers trading identical products so that each buyer and seller is a price taker. Non-Competitive Market – Seller or buyer can influence the prices Market Boundary – GEOGRAPHICAL and RANGE of products Why is boundary important? To get to know about actual and potential competitors and its helpful in making Public plicies. Example: Pain Killers REAL Vs. NOMINAL pricesNominal price – Absolute price of a good, UNADJUSTED for inflation Real Price – Price of a good relative to an aggregate measure of prices; price ADJUSTED for inflation Consumer Price Index – Measure of the aggregate price level. Producer Price Index – Measure of the aggregate price level for INTERMEDIATE products and WHOLESALE goods. REAL vs. NOMINAL pricing The real price of eggs in 1970 dollars is calculated as follows: The real price of eggs in 1970 dollars is calculated as follows: The real price of eggs in 1990 dollars is calculated as follows: Public Policy – * Great impact on Economics * Can change course of the marketChapter 2 (Powerpoint Slides) Supply Curve – Relationship between the quantity of a good that producers are willing to sell and the price of the good The Supply curve is upward slopping: The higher the price, the more firms are able and willing to produce and sell. If production costs fall, firms can produce the same quantity at a lower price of a larger quantity at the same price. The supply curve then shifts to the right. Insert Graph by hand: The Supply Curve – is thus a relationship between the quantity supplied and the price. We can write this relation as an equation: QS = QS(P) Other Variable That Affect Supply are:Production costs, including wages, interest charges, and the costs of raw materials. When production costs decrease, output increases no matter what the market price happens to be. The entire supply curve thus shifts to the right. Chan ge in supply or Shifts in the supply curve Vs Change in the quantity supplied or Movements along the supply curve. The Demand Curve – Relationship between the quantity of a good that consumers are willing to buy and the price of the good. Equation can be written: QD = QD(P) Insert Graph by hand: A higher demand curve shifts the demand curve to the right. Downward Sloping) Shifting the Demand Curve – If the market price were held constant at P1, we would expect to see an increase in the quantity demanded—say from Q1 to Q2, as a result of consumers’ higher incomes. Because this increase would occur no matter what the market price, the result would be a shift to the right of the entire demand curve. Insert Graph by hand: Shifting the Demand Curve Substitutes – Two goods for which an increase in the price of one leads to an increase in the quantity demanded of the other. Complements – Two goods for which an increase in the price of one leads to a decrease in the quantity demanded of the other.THE MARKET MECHANISM The market clears at price P0 and quantity Q0. At the higher price P1, a surplus develops, so price falls. At the lower price P2, there is a shortage, so price is bid up. Insert Graph by hand: Equilibrium (aka market clearing) price – Price that equates the quantity supplied to the quantity demanded. Market Mechanism- Tendency in a free market for price to change until the market clears. Surplus – Situation in which the quantity supplied exceeds the quantity demanded. Shortage – Situation in which the quantity demanded exceeds the quantity supplied. CHANGES IN MARKET EQUILIBRIUMNew Equilibrium following Shift in Supply When the supply curve shifts to the right, the market clears at a lower price P3 and a larger quantity Q3. Insert Graph by hand: New Equilibrium following Shift in Demand When the demand curve shifts to the right, the market clears at a higher price P3 and a larger quantity Q3. Insert Graph by hand: New Equilibrium following Shifts in Supply and Demand Supply and demand curves shift over time as market conditions change. In this example, rightward shifts of the supply and demand curves lead to a slightly higher price and a much larger quantity.In general, changes in price and quantity depend on the amount by which each curve shifts and the shape of each curve. Insert Graph by hand: From 1970 to 2007, the real (constant-dollar) price of eggs fell by 49 percent, while the real price of a college education rose by 105 percent. What are the possible reasons for such a sharp change : The mechanization of poultry farms sharply reduced the cost of producing eggs coupled with sharp decline in demand for eggs shifted by health-conscious population who tended to avoid eggs.As for college, increases in the costs of equipping and maintaining modern classrooms, laboratories, and libraries, along with increases in faculty salaries, pushed the supply curve up. Demand for college increased as a larger percentage of a growing number of high school graduates decided that a college education was essential & paying. Market for Eggs The supply curve for eggs shifted downward as production costs fell; the demand curve shifted to the left as consumer preferences changed. As a result, the real price of eggs fell sharply and egg consumption rose. Insert Graph by hand: Market for College EducationThe supply curve for a college education shifted up as the costs of equipment, maintenance, and staffing rose. The demand curve shifted to the right as a growing number of high school graduates desired a college education. As a result, both price and enrollments rose sharply. Insert Graph by hand: Supply and Demand for New York City Office Space Following 9/11 the supply curve shifted to the left, but the demand curve also shifted to the left, so that the average rental price fell. Insert Graph by hand: Elasticity – Percentage change in one variable resulting from a 1% increase in another.Price Elasticity of Demand – Percentage change in quantity demanded of a good resulting from a 1% increase in its price. Linear Demand Curve – Demand curve that is a STRAIGHT LINE. Linear Demand Curve The price elasticity of demand depends not only on the slope of the demand curve but also on the price and quantity. The elasticity, therefore, varies along the curve as price and quantity change. Slope is constant for this linear demand curve. Near the top, because price is high and quantity is small, the elasticity is large in magnitude. The elasticity becomes smaller as we move down the curve.Insert Graph by hand: Infinitely Elastic Demand – Principle that consumers will buy as much of a good as they can get at a single price, but for any higher price the quantity demanded drops to zero, while for any lower price the quantity demanded increases without limit. a. ) For a horizontal demand curve, ? Q/? P is infinite. Because a tiny ch ange in price leads to an enormous change in demand, the elasticity of demand is infinite. Insert Graph by hand: Completely Inelastic Demand – Principle that consumers will buy a fixed quantity of a good regardless of its price. b. For a vertical demand curve, ? Q/? P is zero. Because the quantity demanded is the same no matter what the price, the elasticity of demand is zero. Insert Graph by hand: Other Demand Elasticities Income Elasticity of Demand – Percentage change in the quantity demanded resulting from a 1% increase in income. Cross-Price Elasticity of Demand – Percentage change in the quantity demanded of one good resulting from a 1% increase in the price of another. Elasticities of Supply Price Elasticity of Supply – Percentage change in quantity supplied resulting from a 1% increase in price.SHORT-RUN vs LONG-RUN ELASTICITIES Demand Gasoline: Short-Run and Long-Run Demand Curves a. ) In the short run, an increase in price has only a small effec t on the quantity of gasoline demanded. Motorists may drive less, but they will not change the kinds of cars they are driving overnight. In the longer run, however, because they will shift to smaller and more fuel-efficient cars, the effect of the price increase will be larger. Demand, therefore, is more elastic in the long run than in the short run. Insert Graph by hand:

Apple Company Essay

Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2, Ipad3, Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to each other, use it for GPS and so on. He also made Iphone3 to Iphone5. These phone are famous and useful and it was perfect phone. Iphone5 series has many kinds of function. It can help human to do anything they want. It is easy to use and convenience to everybody in their life. Now Apple Company has contracted with many companies, such as AT&T, TSMC and so on. Apple Company has a lot of supporters all over the world. Creator and history In 1976 Steve Jobs and Steve Wozniak created Apple Company. Jobs growth after several twists and turns. First Jobs don’t like bundle, when he was a student. before he started his elementary school. His mother gave him in advance how to learn. But this has led to the later he arrived at the school. He said he has nothing to do for a few years and usually look for trouble by himself. Jobs soon discovered they can do work. Jobs like natural work, rather than be disciplined by others. Jobs met in the different authority, he disliked it. He almost and obey them, his curiosity about all sorts of things that they almost captured him. Jobs in McCollum class only with a year’s time to learn over three years of course. Jobs have a project, he made a photocell switch device, this matter after exposure the school of science living the school can make the device, jobs gets knowledge from his father. And his is very interesting in laser. Jobs and a few friends par tnership created belong to his light show stereo system. In McCollum’s class, jobs and a new graduate teachers to become friends. They especially like in the classroom with all the time to discuss their legend. His brother Stephen Wozniak worked in a swimming team almost five years, so jobs know more about electronic. But in the emotional and social he is a senior high school student, very weak. When Mike Markkula joined Jobs and Wozniak, Jobs their fledgling partnership into Apple Co., LTD. In January 1977,their valued about $5309. Four years later they think it is time to open the value. It is the first public in 1980, become most oversubscribe, apple company would be $1.79 billion. Yes, billion. In this change process it will make three hundred millionaires. Development Apple has a lot of competitors, Such as IBM, Microsoft, etc. They are rivals as well as a friend, in 1991 they had technical communication. In astronomy, the two stars orbit is binary system is closely related. Because of their attraction is interaction. In history have a similar situation, when a time made the relationship and competition two track star: In the twentieth century physics Albert Einstein and Bohr, for instance, in early American management, Thomas Jefferson and Alexander. Hamilton. For the first thirty years of the personal computer era, in the 1970 s, the definition of a binary star system is made up of two were born in 1955 college students of high energy control. Bill Gates and jobs has a very different character and background, although they have the same ambition interchange technology and business. Gates father is a Seattle famous lawyer, his mother a city in all kinds of famous leaders of the board of directors. He became a technical personnel a rebel, hippies, spiritual seekers, or members of the counterculture. Not a blue box destroy the phone company, gates in the school to create a program to help scheduling local traffic engineer and he such a car calculation procedure he got the girl. He went to Harvard, but he decided to leave school, this is not to find the enlightenment and the Indian master but a computer software company. Jobs also have the same thing. This is twin cooperation. When the first developed was Macintosh, Jobs to visit near Seattle gates office. Microsoft wrote some applications for Apple II , including one called Multiplan spreadsheet program, jobs want to stimulate gates and his company, for the upcoming Macintosh computer do more. Sitting in the Gates meeting rooms, jobs for public computer made a tempting perspective, friendly interface, this show is in a California factory automation has millions of production. He in the California suction silicon components and cultivate complete dream factory lead to Microsoft team Macintosh computer program code â€Å"sand†. They even put engineering reverse to a acronym, â€Å"Steve’s amazing new devices.† But in the end they twin and no successful cooperation. In 1988 when jobs announced the future computer, caused a excited. The second year began to sales, computer finally failed. The ability of jobs, move in media began to fail him, a series of things that companies get into trouble. Because of the presence of relatively small software running, so then, it has been difficult to attract customers. â€Å"Jobs was fired the board of directors, in 1996 the second back to apple. Apple Story Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to buy apple products experience. He went on to do a insightful views: this difference in design philosophy, he said, he and the apple is not good at cooperation with other companies. â€Å"Because Woz and I made the company based on the whole banana, we are not so good at working with people,† he said. â€Å"I think if apple in its DNA can have more, may make him it’s very good.† As early as in 2002, jobs have been impatient, Microsoft engineer development platform of computer software developed, it allows users to pen or pen input information on the screen. Some manufacturers released tablet PC this year using software, but have no effect on field. Jobs have been eager to prove no pen in how to use! But when he saw the development of apple is touch technology, he has decided to the first to use it in the iPhone. The first Apple computer was created in 1985s. It is name â€Å"Mac XL† By the end of 1985 apple MAC computers sold only 500000, no hit the two million mark, until 1988. Then they created â€Å"Mac128†, â€Å"Mac512†Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â€Å"Quadra 700† that was the first apple’s new MAC computer sales specifically for enterprise and graphics professionals provided. And then they created Mac 9500. Computer Mac 9500 is the first based on the PowerPC and can replace CPU tower daughter card. And in recent years at 2003 they created the first flat-panel iMac. â€Å"We must always give our customers the pure sex. It is like a in the back seat of a car with a beautiful girl rendezvous. People’s experience and personal computer should be able to give you the biggest high tide.† said by Jean-Louis. Apple iPhone  They use an iPod that makes calls. By 2005 iPod sales soared. A surprise number twenty million. One year, is equivalent to the amount of the first four years. IPod products more and more important, this year, the company’s bottom line, accounting for 45% of revenue, And it is also exaggeration polishing company image, driving, MAC computer sales. The same thing will happen to iPod, if mobile manufacturers begin to build music player to their mobile phones. â€Å"Everyone carry a cell phone, it will make iPod unnecessary.† Customers will want to use the prospect that jobs and his team became excited, construct a phone call. Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice. At that time they had a second project in apple: A secret efforts to build a computer platform. In 2005, the story is divided, iPod idea actually from befo re, in order to help shape the iPhone. The value of the Apple More than $50 billion has been cut off, science and technology giant apple’s market value as its share price slump. Share price dropped 12%, make poor iPhone in Christmas and Halloween sales plunged, mini iPod effect is the main reason for the company sales performance. The latest computer giant data showed that Mac sales fell 21.2% from the same period last year, Believe that the consumer is so infatuated with they buy the tablet PC, rather than a more expensive Mac computers. Some reports even claimed that smaller, cheaper iPod mini have similar influence on the size iPod sales. Because the Christmas iPhone sales not beautiful, apple shares dropped 12%, Apple Company is may lose it’s in intelligent mobile phone market dominant position. Conclusion  Since Jobs created the Apple Company and developed from 1976 to now. This company it also led to the growth of its ups and downs. And introduced Jobs grew up. Jobs don’t like bundle, when he was a student. In 1985 Apple Company had the first computer they created. At 2003 they created the first flat-panel iMac. They use an iPod that makes calls. Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice. At that time they had a second project in apple: A secret efforts to build a computer platform. Then the iPhone was born. Due to the mini iPod encroach on apple’s profits, Mac computer sales profit rate is low, Former CEO Steve Jobs introduced the new iPhone in January 2007. Some have attributed the decline in sales to the underwhelming launch of the iPhone 5 and the rise in other smartphones.

Cause and effect

OK, now we’re getting into something fun, the cause and effect essay. The cause and effect essay will train you to call and respond. For example, if you’re arguing about why cigarettes are detrimental to health, you can’t just say cigarettes cause lung cancer and move on to the next subject. You must respond to that statement and tell the reader why cigarettes cause lung cancer: Call-Response. That said, the most important members of the who, what, when, where, why gang are what and why, and these are the two points we deal with most in cause and effect essays. The overlying message of your essay will be one huge â€Å"why† (cause) followed by one huge â€Å"what† (effect). We are in the world of relationships, how one thing affects another thing. Your thesis will concentrate on the effect, the consequences of the cause. So we’re actually going to work back in time from effect to cause; therefore, we are not dealing with chronological order here but with the emphatic order or order of importance. Yes, the cause does lead to the effect, but the effect is the main point of your thesis with the cause, your argument. Let’s look at a simple example: By drinking enough martinis, I will soon destroy my liver. Cause (why): By drinking enough martinis Effect (what): I will soon destroy my liver See? Drinking martinis answers â€Å"why,† and â€Å"what â€Å"is answered by my soon-to-be destroyed liver. So the actual topic of your essay is the martini. Your opinion or slant on the topic: drink enough of them and you will destroy your liver. So your plan of development or three points of argument will be based on reasons â€Å"why† drinking martinis destroys the liver. You must prove that the cause leads to the effect. Now don’t be fooled by a post hoc fallacy. The American Heritage Dictionary defines post hoc as â€Å"in or of the form of an argument in which one event is asserted to be the cause of a later event simply by the virtue of having happened earlier. † The cause must yield the effect. Because you threw salt over your shoulder before an airplane flight and then had a safe flight, there is no evidence that the salt over the shoulder is the reason your flight was safe. Capish? You MUST back up your claim with a good argument and references that back up your argument. Here are some essential rules for this essay: You must offer at least two works cited You must have at least one quotation from our readings, properly cited. Your essay must be typed in proper MLA format The checklists and outline in this packet must be filled out and handed in You will hand in early rough drafts with your essay You will read, or have another student read, your opening paragraph to the class. *Please see the â€Å"Checklist for Required Work†: for more on this, later in this handout. Here is your essay prompt: What incident, event, or occurrence happened in your life that made you realize you are different from other people? Essay Review: What is expected in the basic essay. Introductory Paragraph Introduction Plan of development: points 1. 2. 3 Thesis Statement The introduction must attract the reader. The plan of development is a list of points that support the thesis. The points are offered in the order they are given. Thesis: the main idea in two parts: topic and your opinion. First Supporting Paragraph Topic sentence (point 1) Specific evidence The topic sentence is the first supporting point for your thesis, and the specific evidence delves into you topic sentence Second Supporting Paragraph Topic sentence (point 2) Specific evidence The topic sentence advances the second supporting point for your thesis, and the specific evidence develops that point. Third Supporting Paragraph Topic sentence (point 3) Specific evidence The topic sentence advances the third supporting point for your thesis, and the specific evidence develops that point. Concluding Paragraph Summary, conclusion or both A summary is a broad restatement of the thesis and its main points. A Conclusion is a final thought or tow stemming from the subject of the paper. Common Methods of Introduction. 1. Broad Statement: Using factory work as an example, you might start out by saying the following: Working in a factory might be one of the worst jobs. And then you go into the specific factory that you’re writing about, for example, an egg factory. 2. Contrast: Start with an idea that is the opposite of the one you will develop: working in an office is a nice, clean job. You have comfortable chairs, a desk, a computer, a cup of coffee nearby, but working in a factory does not have the niceties found in an office. 3. Relevance: What makes your topic special? Convince the reader that the topic applies to them or is important. So many of our ancestors, when they first came to this country, found themselves working in factories. 4. Anecdote: An interesting short story that coaxes the reader into the world of your essay. The story should be related to your thesis. I once met a man named Victor who was missing two of his fingers. Victor told me that he lost his fingers because of an accident at work. He caught his hand in the wheels of a conveyor belt at the egg factory where he worked. 5. Quotation: Quote something from your research, or find a dictionary quote that relates to your topic: â€Å"Perhaps it seemed to me,† Wrote Henry David Thoreau, â€Å"that I had several more lives to live, and could not spare any time for that one† (342). This is how I felt after working in an egg factory for two years. I had other lives to live. I had wasted enough of my life here. Concluding Paragraph The concluding paragraph should summarize the essay by restating the thesis and even restating the main supporting points. Also, the conclusion brings your paper to a graceful end, leaving the reader with a final thought on the subject. Here is where you get to offer your opinion on the subject. Three Ways to Conclude You Paper using La Jolla Shores (a local beach) as an example. 1. End with a summary or final thought: La Jolla Shores, then, is one of the most inviting beaches in San Diego. The beaches there are wider, cleaner, and safer. It is not surprising that a growing number of San Diegans are traveling to La Jolla Shores to experience this great beach. 2. A thought-provoking question: Appeal to the reader that your subject is bigger than your essay. Comment on any one of these: The future Which choice should be made Why is your subject important Wouldn’t La Jolla Shores be the beach of choice for anyone who wants to experience an enjoyable day by the ocean? 3. A prediction or recommendation Even with its growing popularity, La Jolla Shores will always be the most pleasant beach experiences San Diego has to offer. Outline Form for Essays

Write a researched business report about the credit suisse internship Essay

Write a researched business report about the credit suisse internship and analyse a candidates suitability for an internship role in that given company - Essay Example One is able to gain work experience and a set of skills that can quickly and easily be transferred to their peers. This would be particularly helpful when searching for employment after completion of studies. The individual also networks with the experienced professionals and has a chance to work with them later on in his career. The internship opportunities also show them their strengths and weaknesses. Once able to identify them he can then decide to focus on where his talents best lie. This, in turn, helps them to gain confidence in their abilities. Before anyone can land the important role of an intern, several factors must be considered. The following research was conducted to show the suitability of an individual for an internship role in a company such as Credit Suisse. The research itself was conducted majorly online. Journals, articles and even the company’s website were heavily used as data extracts. A report by Albert Laurence entitled ‘The Belbin Report’ was also used as it gives in depth analysis to the factors as well. These were in reliance due to the complicated nature of the report and the inability to contact the company in question; Credit Suisse. The aforementioned company has branches all over the world. Gaining an internship position with such a prestigious firm would catapult one to a different platform. He would be streets ahead of his peers in terms of experience and skills gained. Income is also a major possibility given the firm’s strong financial position. His confidence in his abilities would also receive a major boost. The firm’s internship programs are four; analyst, diversity, quantitative and associate programs. In the analyst program, an individual gets offered a chance to work within the financial services industry. Since the Credit Suisse is a global enterprise, one may be assured of interacting within people of diverse and backgrounds. The diversity program makes this happen. Through the quantitative

Character analysis on Anton Chigurh- No Country for Old Men Essay

Character analysis on Anton Chigurh- No Country for Old Men - Essay Example Apparently, one of the most apparent cases in point is Anton Chigurh, the malevolent icon of the setting of No Country for Old Men. Chigurh is not a person in principle. Rather, he appears to be an ambiguous cultural rendition of Judge Holden of Blood Meridian. Both Chigurh and Judge Holden are more of perfect representations of evil than multifaceted persons. Chigurh is not merely a stereotypical character, but he is represented as well with obviously mystical nuances. However, Sheriff Bell guarantees himself that Chigurh is ultimately not a phantom. The deputy whom Sheriff Bell is talking to rejoins, â€Å"I guess if he was a ghost you wouldn’t have to worry about him† (McCarthy 2005, 299). Nevertheless, the ultimate rendezvous of Bell with Chigurh is eclipsed by the bizarre flight of Chigurh. Although it is possible that Chigurh drives off, the story does not specify the manner he carried out that escape without Sheriff Bell knowing it (Cobb 2005). The evidently myst erious disappearance of Chigurh in the movie is in agreement with the representation in the novel. Chigurh, frequently linked to ‘phantoms’ and ‘evils,’ has a powerful hanging cue of supernatural pragmatism. For instance, Chigurh, as aforementioned, is depicted by Sheriff Bell as a ghost and a devil. Even though he admits to have faith in logical depictions of man, he however indicates that he is beginning to bow over the path of trusting a personified Satan. Bell professes, â€Å"He [Satan] explains a lot of things that otherwise don’t have no explanation† (McCarthy 2005, 218). The sheriff is a sensible person and a contemporary disbeliever; however, in his belief, there is a troubling anxiety that Chigurh simply might be an existing embodiment of Satan. Nevertheless, majority of the novels of McCarthy, No Country for Old Men does not depend on simple imagery. Chigurh does not resemble the Prince of Darkness in any way; at several instances in the

Apple Unveils Its Offline Strategy Essay Example | Topics and Well Written Essays - 1500 words

Apple Unveils Its Offline Strategy - Essay Example As losses mounted Jobs was brought back as the CEO who realized that licensing Mac operating system had contracted the market by taking away the customers (Bryson et al., 2006). The strategy was changed immediately and Apple began to sell directly by phone and internet. This strategy did bring about better sales but the market was saturated and there were miscalculations on the consumer demand. Since they were performing poorly and the sales were shrinking as competition had set in, the company changed their strategy and business objectives. Having performed poorly in the traditional computer market they decided to integrate the product development strategies with the digital technologies in the consumer electronics market. Their strategy was to innovate. Based on the new direction provided under the new CEO, the company was steering towards growth and it was subsequently ranked number one as Fortune’s most admired company for innovation. Apple was no more seen â€Å"in a battle for PC market share -- instead, as the platform becoming a premium PC, capturing selective demand† (Bryson et al., 2006). The objective of the company was to position Apple products as an integrating platform for a range of household products like cameras, vide o recorders, and music players. Apple’s strategic business units now include personal computers, software, iTunes, QuickTime, iMac, and support as per the chart below: With the changed strategy, the company was operating in an environment that provided several opportunities but competition and its own damaged reputation posed threat to its existence. Nevertheless, the strengths of the company saw it through the threats. The main strengths of the company were the vision of the CEO, Steve Jobs, the iPod, and the brand loyalty.  

G-20 and other Global Organizations Research Paper

G-20 and other Global Organizations - Research Paper Example G-20 initiates close cooperation with other international organizations like World Bank, International Monetary Fund, Financial Stability Board, and Basel Committee on Banking Supervision; moreover, experts from private and governmental organizations have been invited to the summit on an ad hoc basis (www.g20.org). New financial policies adopted by the core committee have evoked severe response from the public in many countries, particularly, Canada. Toronto was the hot potato during this jolt as it gathered world’s major financial leaders amidst warnings that their failure to cooperate on core financial and economic issues cold cost tens of millions of jobs across the globe. The inapplicability of the policies of G-8 resulted in framing a more powerful G-20 to overcome the financial crises the world face at the moment. The G-20 richest countries in the world gathered to facilitate discussions on international financial meltdown and finding out repairs to international capitalist system. The problem starts when the G-20 meeting is announced as the protestors keep in focus the issues related to continued lockouts and strikes at factories, job cuts, pension destructions, eviction of houses, rise in unemployment, uncertainty and homelessness of employees. The meeting essentially takes place to discuss only problems such as recession, bank failures, regulatory wreckage, falling trade, rising unemployment and anti poverty targets. Whenever there is a G-20 meet, it is common to see a large crowd of people gathering at the spot to protest the meeting with various reasons of their claims. As reported by Schneider & Wilson (2010), Toronto’s policy intended to further exploit the environment and people sing a system that sustains colonialism, wars and displacement was opposed largely by a gathering of tens of thousands of people at Toronto. The activists were capable of demonstrating their struggles

Key Transformation for Deckers Outdoor Corporation Research Paper

Key Transformation for Deckers Outdoor Corporation - Research Paper Example According to the model, structure refers to an arrangement of functions, responsibilities of those working in an organization, those authorities represented in the organization, as well as communication that assist the organization to attain it goals and strategy. Identification of DOC structure will aid in comprehending the variables highlighted above. Deckers utilize a decentralized structure for its management. In this method of management, the top management delegates the key responsibilities of the organization to the middle managers, who in turn direct the workforce on what they ought to do. It is, therefore, evident that the top management spends much of their time in developing useful ideas that would propel the company to attain success (Burke & Litwin, 1992).At Deckers, the application of the decentralization principle has significantly assisted it in various ways. As this structure allows the employees involvement in decision making for the organization, it makes them feel empowered unlike in a centralized management system. These employees attain satisfaction after seeing their ideas being implemented for the growth of the organization. Moreover, decentralization relieves the owner of DOC from pressures that emanate from managing the operations of an organization solely. After the delegation of such duties to other individuals in the organization, the owner of DOC spends adequate time in devising strategies to utilize in the expansion of the business (Burke & Litwin, 1992).

Water for Elephants Novel Project Essay Example | Topics and Well Written Essays - 1000 words

Water for Elephants Novel Project - Essay Example For those wanting background information about the book and the author, this article highlights Gruen’s writing process as well as how the success of this novel has changed her life. By analyzing the eight key differences between the book Water for Elephants and its film adaptation, this article pinpoints the alterations in plot between the two versions of the tale. The importance of knowing these variations is that movie viewers who have read the book will be aware of the changes in the film. Another benefit of this article is that readers and viewers can determine which adaptation of the story they prefer. While this web site does not carry the prestige of the New York Times, this reference is useful as it is in the form of a blog. By allowing the opportunity for a regular viewer to voice their opinions on the differences between the book and the film, this web site is much more approachable versus the staunch New York Times. With a more user friendly nature, this article may resonate with more readers. In Elizabeth Judd’s review of Sara Gruen’s Water for Elephants, the New York Times writer both summarizes the plot as well as offers insight into the author’s writing characteristics and talents. The benefit of reading this article before reading Water for Elephants is that readers can get both a brief view into the plot but, more importantly, they can gain information about Gruen’s subtle writing techniques and look for them throughout the text. Having this option can help readers get the most out of the story text. Upon analysis, this article is worth recommending to anyone who is going to read Water for Elephants. With some background on the plot of the story, a reader could focus more on the character development for both the human and animal characters in the story. This opportunity allows the reader to get entranced with Gruen’s ability to give animals

Lecture Coherence Examples Essay Example for Free

Lecture Coherence Examples Essay Examples of paragraphs that shows coherence and unity: Example 1: This is a good example because it responds to the prompt in first person, the details are thoughtful and personal, and it follows the structure I’ve taught you very well. I slightly changed the topic sentence to make it connect better to the supporting sentence. I have also made some grammatical/vocab corrections so that you can focus on content and structure when you read. To get good grades in classes, I need to plan to do three things. First of all, listening carefully to the teacher in class makes me understand the lesson. If I listen carefully to what the teacher says, I can ask questions about things that I don’t understand. I can also do the right homework that the teacher assigned. Second, doing my homework every day makes me review the lesson from class. The homework helps me to practice many things from class. I can also find questions in the homework to ask the teacher that will make my English better. Third, making an effort to study gives me the will to learn. If I don’t make an effort, I will be lazy. The will to learn makes me try to finish the homework furst, and then I will let myself go out with my friends. Finally, I try to make a plan to get a good grade in class, and I will abide by it. Notice: The yellow topic sentence is echoed (but not repeated) in the yellow concluding sentence. The three green sentences introduce an idea (listening) and then gives more information about that idea. The three blue sentences introduce a second idea (homework) and then gives more information about that idea. The three pink sentences introduce a third idea (making the effort to study) and then gives more information about that idea. Notice the use of the transitions â€Å"first of all†, â€Å"second,† â€Å"third†, and â€Å"Finally.† Example 2: This is a good example because even though it responds to the prompt in second person, the details are again very thoughtful, and the paragraph has a strong structure. I have again made some grammatical/vocab corrections so that you can focus on content and structure when you read. There are some useful ways to get the grade you want in this class. Before the class, you must preview the lessons you will listen to tomorrow. Previewing is a perfect learning habit to help you improve your learning efficiency. After previewing, you can know what the teachers will teach the net day. Then you can listen to your teachers with the questions you found the day before. In the class, you have to listen to your teacher carefully. Your teachers are professional and dedicated, and they can solve all of your problems about your studies. Listening carefully can also help you to get more information or details about tests. You can also confirm the knowledge you are not sure about, and it is an important way to improve your grade. Practicing more after class is also an important part. More practice for grammar or writing can help you to memorize. Don’t be show – speak more English, and you will improve your speaking and listening. The more exercises you di, the higher grade you will get. If you want to get the grade you want in this class, do these things before, in, and after classes. Notice: The yellow topic sentence is echoed (but not repeated) in the yellow concluding sentence. The three green sentences introduce an idea (listening) and then gives more information about that idea. The three blue sentences introduce a second idea (homework) and then gives more information about that idea. The three pink sentences introduce a third idea (making the effort to study) and then gives more information about that idea. Notice the use of both time words and placement of time words as well as repeated words for transitions

Supreme court of the uk

Supreme court of the uk Introduction UK has created a new Supreme Court and had transformed the judiciary authority from the House of Lords by creating a new Supreme Court in the UK; it happened first time in the history of UK this procedure was distinctive and democratic in the society. ‘‘The focal area of creating new court was that they wants the judiciary to act as independent body because before that the judges of the higher court worked both as a legislature as well as judges in the house of lords, the main reason for creating a new court was that how fair it is for the judges to work as a judges in house of lords and as a officials in the parliament because the â€Å"state invest the judiciary in both parliament and in the house of lords and it put the independency and impartially of the court at higher risk. The other prospect at that period was invented that the decision made by the law lords judges might be challenged by the court of human rights on the basis of ‘fairness that they might be not be fair enough. In June 2003 the press conference was called and the Labour party announced the plan to generate a new Final Court in the United Kingdom. The debate was quite contentious, it was shocking news mainly for the parliament and for the public because it was new judiciary establishment for everyone and the issue arose that the House of Lords existed for the last hundreds of decays and for them creating a new supreme court was dishonouring and demolishing the history. ‘‘The debate of having a new Supreme Court whose members would not be a part of house of lord considered the issue of unjust between three national legal systems. The judges in the UK has not got that strong power like the judges in the United States they got strong supremacy to refuse or declare or say no to the ‘statute if its making trouble or inconveniences in their work but in the United kingdom they havent got this power i.e. if the parliament is passing the statute and if the judge say I dont think this statute should pass because it will create a problem or may be inconvenient for us in the future. The parliament will ignore the judiciary view and will do whatever they think is better because Parliament got the highest power. Judge has a very small room to fit in they will still apply the legislation if they think its not fair So, in simple words the law lords of the highest courts has no right and power to act in accordance to their convenience. Here the subject is what made Mr Blair to separate the judiciary from the parliament. The reason Mr Blair come to this unexpected constitutional reform is the conflict of Article 6 of Human Rights Act 1998 (‘The national court cannot ignore the 1998 Act if theres a conflict between) in Article6 its stated that Every one has a ‘‘Right to a Fair Trial everyone is entitled to an independency and impartiality. So the question is how fair it is for the judiciary to work as a legislative in the parliament and as well as to perform their duty in the House of Lords as a law lords. â€Å"In 2003 the council of Europe has questioned from the British government it was a real shameful for the British government they have questioned about the position of the Lord Chancellor, Lord Irvine of Lairg, he was the senior judge and was also a cabinet minister and a speaker of upper house of legislative. Its the point of the justice and fairness its unfair for one person holds many pow ers together. We had Lord Chancellors from the 20 centuries, sudden change was quite scandalous. Now the Lord Chief Justice is replaced by the Lord Chancellor, he will be responsible to look after the work and the performances of the courts. Although the issue is not about the judges undermining expertise, performances of the work they do but its about the righteousness. ‘‘Impartiality and independency must be measured against both subjectively and objectively standards. As it is been observed in ‘‘Findlay V United Kingdom [1997]24 EHHR 221 , Where a solider has challenged the court martial procedure on the basis that the senior officer arranged a meeting, he appointed his members and the junior officer who was under his order. Had power to break up an official agreement regarding the court martial. Hereafter, again in the case of ‘‘Morris V United Kingdom (application on 38784/97) [2002] ECHR 38784/97. In this case the applicant complained to the European court of human rights on the basis that in the court martial in his case, it was a violation of his right to a fair trial in Article 6 of European Convention of Human Rights. In simple words there was no independency in the court martial, the two officers for specific purpose chosen were also in compatible with the court martial independency. The decision of the reviewing authority to change the decision of the court martial was also in compatible with independence. The third intention is the new role of the Privy Council and transferring to the Supreme Court. ‘‘Moreover they will take all the devolution cases from the Scotland, N. Ireland and Wales. Finally the New Supreme Court is officially opened on the 9th October 2009 and there will be 11 permanent law lords and the cost of the building was aprox57 million. Conclusion: − Its only a debating question, its also difficult for Great Britain to abolish its conventions. This proposed Supreme Court may disturb the whole convention and political history but on the other hand the separation of the House of Lords will give the judiciary full independency to take the decision without any outside pressure but practically it wont happened. The new Supreme Court is not as powerful as the U.S is, because British is a unitary form of Govt. It will be so difficult for Supreme Court to get high degree of place in the society. BIBLOGRAPHY http://www.justice.org.uk/images/pdfs/supreme.pdf (i) See http://medlibrary.org/medwiki/Supreme_Court_of_the_United_Kingdom (9/12/09) V.Bodganor, Building the New Supreme court: National and Comparative Perspectives,[2005]Law Quarterly Review, p1,Westlaw. Robert.W, Robert, W. ‘The New Supreme Court and the changes on the justice system, 2006, LIMUK 292 http://www.opsi.gov.uk/ACTS/acts1998/ukpga_19980042_en_3 (4/12/09) See The new Supreme Court and the changes in the justice system, 2006 by Robert Walker S.Roger;B Ruth, A Supreme Court for the United Kingdom Policy Paper Justice Nov 2002(The separation of powers)p.3 See Findlay v United Kingdom[1997] 24 EHRR 221 , Westlaw See Morris v United Kingdom (App no 38784/97)[2002]ECHR 38784/97, Westlaw. ee by Lord Bingham of Cornhill ; The Constitution Unit Spring Lecture 2002

Slavery :: Slavery Essays

True or false: â€Å"Slavery was the immediate fomenting cause of the Civil War.† The answer is false. Slavery was a cause of the Civil War, but not the cause. Slavery was just one of the issues that added to the unjust state rights that led to the secession of the Southern states and ultimately the American Civil War. The three major events that made the southern states feel that they were getting the short end of the bargains were: the Compromise of 1850, the Missouri Compromise and the Kansas-Nebraska Act. These three documents were examples of the unfairness of the Southern state rights.   Ã‚  Ã‚  Ã‚  Ã‚  Before Missouri became a state it was believed by the southern states that it would be admitted as a slave state. To the South’s surprise and dismay, Republican Representative James Tallmadge of New York proposed an amendment that would prohibit the importation of slaves and ultimately bring about the emancipation of all slaves born in Missouri. The free state-slave state ratio had been equal and admitting Maine as a free state and Missouri as a slave state would keep it equal. The bill passed the House but failed to pass the Senate. It was rearranged to hold a clause that said instead of prohibiting slavery in Missouri, slavery was forbidden in all of the remaining land from the Louisiana Purchase. Even with this exception to Missouri, the South was enraged at the idea that they lacked the power to decide for themselves if a state was free or open to slavery.   Ã‚  Ã‚  Ã‚  Ã‚  The Missouri Compromise gave birth to feelings of resent between the North and the South. Those wounds had salt poured on them so to speak when the Compromise of 1850 was passed. The Compromise goaded the hostility between the North and the South concerning the question of the extension of slavery in all directions. The anti-slavery Republicans favored the proposal made in the Wilmot Proviso to exclude slavery form all the lands acquired from Mexico. While the South assumed that this land was theirs for he taking and strongly opposed this plan.

Keeping Close to Home by bell hooks Essay -- Class and Education

Because it is very credible, emotionally appealing, and slightly academically based, bell hooks's essay "Keeping Close to Home: Class and Education" is an essay that I consider to be very touching. While arguing in her essay that the rich class and the working-class should come to respect and understand each other, bell hooks employs three elements of argument: ethos, pathos, and logos. With her usage of ethos, hooks relates her experience as an undergraduate at Stanford. Providing an experience from a time before she went to Stanford, hooks uses pathos to inspire the audience. However, hooks uses logos by appealing to the readers' logic. These readers are the working-class and the privileged, the audience of her book: "Ain't I a Woman: black women and feminism." Relying mostly on ethos, hooks uses the three elements of argument to express her belief that students should not feel the pressure to replace their values with others' values. Because hooks feels strongly about h er belief, she argues that a university should help students maintain the connection with their values, so people of different communities will feel neither inferior nor superior to others but equal. When using ethos, hooks demonstrates her knowledge of values by relating her experience at Stanford where she met many privileged whites who had values that contradicted her own. For example, many of the white students appeared to lack respect for their parents. However, hooks's parents always taught her to show them respect. hooks even says in her essay, "I was profoundly shocked and disturbed when peers would talk about their parents without respect, or would even say that they hated their parents" (88). Also, everyone looked down upon the ... ... much easier when we were all in segregated communities sharing common experiences in relation to social institutions. Without this grounding, we must work to maintain ties, connection" (hooks 95). As hooks hints, maintaining ties may not be easy, but it is definitely possible. hooks establishes common ground with people who have these questions, and she gives the answer in her experience of hard work. Having worked hard on handling harsh criticism and pressure without losing ties with her background, bell hooks, in my opinion, is an example of a strong individual. So, if you need proof that the answer to these questions is yes, bell hooks is all the proof you need! Works Cited hooks, bell. "Keeping Close to Home: Class and Education." The Presence of Others. 2nd ed. Andrea Lunsford and John J. Ruszkiewicz. New York: St. Martin's Press, 1997. 85-95.

David Burns Feeling Good: Depression :: essays research papers

David Burn's Feeling Good: Depression In the book Feeling Good , David Burns, MD, the author, outlines certain cognitive techniques an individual suffering from depression could use in combating the disorder. He begins the book by briefly describing the pertinence and the prevalence of depression. The author captures the audience's attention in the first paragraph: " In fact depression is so widespread it is considered the common cold of psychiatric disturbances" (Burns, 1992) p. 9. Burns(1992), continues to suggest that the difference between the common cold and depression lies in the fact that depression is lethal. Irwing and Barbara Serason (1996) suggest that at least 90 percent of all suicide victims suffer from a diagnosable psychiatric disorder at the time of their death. Irwing and Barbara Serason (1996) also state that one of the risk factors in committing suicide is the presence of mood disorder. Silverman (1993) states that suicide among young people 15 to 19 years of age has increased by 30 percent from the years 1980 to 1990. In my opinion David Burns brings up a valid issue in addressing the pertinence of depression as it pertains to peoples tendencies of committing a suicide; other academics have agreed with the same findings. However these academics have not specifically stated that depression is the only risk factor of committing a suicide. They did not even suggest that depression is the heighest weighted risk factor in committing a suicide. The impression the reader gets after reading the introductory paragraph of the Feeling Good book is that severe depression will inevitably result in suicide unless it is cured. Implying that if a person has a depressive disorder, it will lead to a suicide can be dangerous and counterproductive for a person who already feels hopeless; this may reaffirm their belief of hopelessness and the inevitability of the disorder. Once the first paragraph is passed the author indicates that there is hope in curing depression, giving the reader an encouragement to continue with the book. According to the Diagnostic and Statistical Manual of Mental Disorders(DSM-IV), mood disorders are classified into two broad categories, bipolar and unipolar depressive disorders. The book Feeling Good only talks about the unipolar depressive disorders, thus, I will only concentrate on that one category. Unipolar mood disorders are classified under axis I of the DSM-IV. Unipolar depressive disorders are further classified into two categories: dysthymic, and major depressive disorder. Even though both of the disorders are mood disorders they have some fundamental differences and similarities. According to DSM-IV people experiencing major depression must have depressed moods and/or diminished interest for at least two weeks, for most of the day,

The 3 piglets

Three little pigs story and movie In the movie of the three little pigs there were very much similarities from the book to the movie. In the book the three little pigs they all had tried to build different types of houses and they also did in the movie. In the book and the movie neither of the piglets had friends. Also the book and the movie both had the wolf in it.The wolf was quite clever and persuading towards the piglets in both the movie and the story. The wolf also say his famous line in the movie that he says in the book â€Å"If you do not open this door I will huff and puff and blow your house down†. Between the movie and the book there were plenty of differences. The piglets had different names in the movie as well. The setting was even different. The setting of the movie took place in â€Å"Camp Peggy† and the setting off the book was in the woods.The first pig name was Emerald Sucker-pork she was very wealthy and she did not ave many friends because she had whatever every other piglet had but twice as much. It is safe to say that she was spoiled. The second piglet was named Barbecue. She was a model who had gotten too skinny because she taken more baths than the usual pig. The third pig name was breadcrumb. Breadcrumb was Vietnamese she had no family and she was homeless but something she did have was a good personality. She also knew tikwan pig dow.In the movie they also built their houses ifferent. The 1st pig built her house made of pearls and diamonds but in the book the 1st pig built her house out of hay. In the movie the 2nd pig built her house of cookies, cakes and candy. However in the book the 2nd piglet built her house out of sticks but the 3rd piglets both built there house out of bricks. I think that the third piglets was the smartest. My conclusion is that even though they had many differences the concept was the same it was Just told in a different way.

Dealing with Office Politics

â€Å"There's too much wrangling and maneuvering going on – I just hate this office politicking†. â€Å"Joe, well he's a smart political mover – knows exactly how to get what he wants and how to get on. † Whether you hate it, admire it, practice it or avoid it, office politics is a fact of life in any organization. And, like it or not, it's something that you need to understand and master to be sure of your own success. â€Å"Office politics† are the strategies that people play to gain advantage, personally or for a cause they support. The term often has a negative connotation, in that it refers to strategies people use to seek advantage at the expense of others or the greater good. In this context, it often adversely affects the working environment and relationships within in. Good â€Å"office politics†, on the other hand, help you fairly promote yourself and your cause, and is more often called networking and stakeholder management. Perhaps due to the negative connotation, many people see office politics as something very much to be avoided. But the truth is, to ensure your own success and that of your projects, you must navigate the minefield of Office Politics. If you deny the ‘bad politics' that may be going on around you, and avoid dealing with them, you may needlessly suffer whilst others take unfair advantage. And if you avoid practicing ‘good politics', you miss the opportunities to properly further your own interests, and those of your team and your cause.

Marketing Essay

Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while It’s free for businesses to sign up for popular social media networks, so it’s an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.

Marketing Creates Customer Needs Essay

Marketing creates customer needs. The following paper will elucidate how consumers are made not born. Marketing entices customers to try new products or do new things that they may never have thought of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You can’t get away from advertising wherever you go. The marketers would not be continuing if it was not so successful in getting people to buy more of what they are selling. The following paragraphs will give examples of successful marketing advertisement campaigns and how they were effective. According to Forbes, for advertising to be effective it needs to be: memorable, connect with the consumer by delivering a person meaningful message that tells them how their product would make their life a better place, stand for values beyond the product itself, and be intricately tied to the brand not to be confused with the competitor. (Greewald, 2014). The article gives several examples of successful ad campaigns. First, the Red Bull gives you wings campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your job better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these headphones you will be able to overcome your critics and be empowered to believe in yourself. They depict athlete Kevin Garnett blocking out his critics and allowing him to focus on positive thoughts and the music he loves. Both advertisements connect with the consumer on a psychological level. They focus on you relating to our needs to do better and finding greatness in ourselves. It is what most of us  tell ourselves every day- don’t listen to the people that are our critics and believe in yourself. Find greatness and believe in yourself sounds more like a motivational s peaker however it works to connect the consumer to the product. According to Forbes both campaigns met all the aspects to be effective. Both these products are not necessary for humans to survive. Both products are considered a want not a need. The advertisers have convinced students far and wide to drink Red Bull because it will help you concentrate more and be successful. We all survived before without these products. They have successfully changed the mindset of consumers who now believe the opposite that they now can’t survive without them. One of the most successful marketing campaigns has been Apples’ I Phones. Hundreds of people stand in line when their newest product becomes available. Everywhere you look people have an I Phone. It is a sign of stature to have the state-of-the- art technology which includes the latest and greatest that Apple has to offer. It has become an item people can’t live without. I lost my I phone for 24 hours and thought I was going to have an anxiety attack. All my personal information, contacts, bank card information is all in the one little phone. I can’t remember any of my important phone numbers anymore because I don’t need to – they are all in the phone. They have made it irreplaceable in our day to day living. This is the ultimate in marketing and sales of a product. I lived 36 years without ever having a cellular phone and survived just fine. Now I see 8 year olds with I phones calling their friends and tweeting! Marketing provides a value to business in that it helps showcase their products and engage consumers in purchasing them. The value to society is that some of these products may make our lives easier and we can benefit from them. In conclusion, I believe that marketing creates a need we didn’t know existed until they showed us their fabulous products. They connect with us, make us believe that what they are offering will improve our lives and are necessary for our existence. I agree that marketers encourage consumers to spend money they do not have on non-essential items. So many Americans have credit card debt. The average American household has nearly $7000 of credit card debt as of December 2013. (Credit Card Debt Statistics, 2013). We continue to spend money on things we don’t really need with money we don’t have. It is a vicious cycle for many Americans that leave them broke and in some instances homeless. References: Credit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com: http://www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics). Greewald, M. (2014, July 10). Secrets of 7 of the Most Effective Ad Campaigns. Forbes.com: http://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/

Political Science Essay Example | Topics and Well Written Essays - 2000 words

Political Science - Essay Example It is against this background that the central premise of this essay is focused on conducting an exhaustive critique into the relevance or otherwise of nationalist sentiments in our day and age. This question clearly emanates from the recent trends of highly charged tensions generated in the global political landscape due to nationalism. The debate is even made more complex by the fact that in one breadth whilst nationalism is cited as a justifiable intervention in a bid to consolidate an existing heritage in the next breadth all the blame for the internecine conflicts that have engulfed some parts of the world with deplorable impacts have heaped on the doorsteps of nationalist sentiments. Nationalism remains one of the greatest issues in international politics that does not have a simple, straightforward answer1. Suffice to cite a few instances to buttress the forgoing points. The state of Bangladesh was carved out of Pakistan, fuelled mainly by the strong nationalist elements of th e then Pakistani Bengali populace. In many respects the Bengali people shared common features with the mainland Pakistani people, with their Islamic religious creed serving as the most shining example. Yet nationalist yearning for sovereignty far exceeded the underlining factors-- a drive that eventually lead to the establishment of the independent state of Bangladesh. Irrespective of how this issue is looked at it served as a landmark victory for the Bengali nationalist. In sharp contrast, the same cannot be said about the Yugoslavian massacre that witnessed the mass killing of both ethnic Serbians and Albanians on a purely nationalist alter. Neither can the Nazi extremist execution of over six million Jews be used as a good example of the benefits of nationalist. To this end, the essay proceeds to pose prying questions as to what constitutes and when the middle line can be towed with regards to the question of nationalist sentiment. One truism is acknowledged in conducting this review. Nationalism is an inevitable human reality that can never be eliminated, whilst acknowledging this fact there is need to also state in terms of the need for complementary moderation to work within the framework of established state structures. To achieve the stated goals of this essay, there will be a conscientious attempt to conduct a theoretical assessment of all the contending issues on the nationalist debate as a way of orienting the reader before delving into the analytical scope of the essay. The essay extensively uses, historical and contemporary precedents to conduct a comparatively and inferential analysis that will eventually lead to a tentative conclusion to support the underlining thesis of the essay. Theoretical Basis There is a general consensus among anthropologists and sociologists that the human being has an inherent inclination to crave for affiliation with a recognized group within an environment that is socially supported2. Indeed, this serves as the graphic illustration of Aristotle's saying that man is a social animal. Group structures provide viable grounds for the provision of perceived or even real security besides the cardinal goal of presenting an identity. The group structure

Business cycle Essay Example | Topics and Well Written Essays - 500 words

Business cycle - Essay Example For instance, the choice of the parameter values depends on the macroeconomic evidences available for comparison purposes (Romer 217-220). It is also apparent that the calibration model can result in the statistical rejection of adoption of a concept in business operations. This is because most models are always difficult to interpret and a model that fits the data properly, within different dimensions, may be statistically rejected if one aspect is omitted (Summers 129-148). A model may still be ignored if the data is consistent with a wide variety of options. The models are calibrated to ensure that they undergo testing via the formal econometric methods. This is normally done through the identification of available evidence against the variances of other data in the series. For instance, the comparison of labor against capital and output can adopt the calibrated model (Romer 217-220). This means that government intervention and technological components do not apply in the final determination of outputs. The calibration is different from other models like the Solow theory that assumes the prevalence of technology in productivity. However, an alternative model for calibration is the proper assessment of fully specified models in which the researchers determine models using macroeconomic evidences (Romer 217-220). This focuses on the main building aspects or through the evaluation of the model’s consistency with other statistics. According to Summers (p. 129-148), calibration model enables economists to apply different concepts in the interpretation of their business performance. The historical data comparison helps in speculation purposes in which a firm can change its methods to suit the trend. This is done through the relation between variables and independent factors present in the industry (Summers 129-148). As a result, the real-business cycle model relies on

Are we too dependent on technology Essay Example | Topics and Well Written Essays - 1500 words

Are we too dependent on technology - Essay Example viduals who believe that it has taken over our daily routines, those who think that it only stands to benefit the world lives and some who have mixed views about technology’s effects. These arguments beget the seeds of controversy on this compelling argument. According to the Google search, Voltaire said it initially: â€Å"With great power comes more responsibility†. Normally one hears this quote from a title fighter, a Jedi, or a team that has successively won the Stanley Cup. I this papers the same quote may be aimed right at those who have themselves more dependent on technology. Many have been lost to technology and have lost the urge of an even developing societal skill as before. Most teenagers these days even lack the know how to use a dictionary since "Google fixes it all" so many of these teenagers dont see it as a required skill. Traditionally, children were supposed to take care of their parents at old age and through the advices they obtain better their lives. These are contrary to the modern teenage life. The modern teenager is those who sometimes 7 to 10 hours a day on the internet and other technological gadgets. They rarely find time even build their social life. This can be arguably be attributed to the dependenc y on technology. To further see how technology has to reap the world its treasures ,look around at the number of individuals who are engrossed in their personal computers, those with phones walking down the street, or while driving. No one can deny the fact that most accidents today are caused by individuals using or over-relying on various forms of technological devices such as their phones while driving, whether it is for GPS, to get on Tweeter, Facebook or anything else. Its insane and erroneous for individuals to fathom how anyone ever stays without texting, Google and GPS. In reality, Technology is a big assistance and a big problem. So how does one know when too much is too much? It can be clearly be traced to our daily routine

Doryphoros and Augustus of Prima Porta Assignment

Doryphoros and Augustus of Prima Porta - Assignment Example The second style is a portrayal of actual Roman attributes with full body adornment and symbolizing authority. 2. Line- is used in Doryphoros and Augustus of Prima Porta to define the male body in its most proportional form; this is because this element is used to determine its size and shape (Janson & Janson, 2003). It is used to outline full body shape and curvatures while also defining the postures of the objects under study. Shape- In both the sculptures, the shapes come out because the sculptors divided the human body into different parts. They then designed all these and made sure they are proportionate when assembled into a whole. Texture and Balance- The images have a fine balance between relaxation and tension because of their postures; that creates harmony. The shades fade off very gently from one color code to the next making the balance and texture very clear; however, they have a simulated texture which makes the objects poses real textures. This is seen for instance in Augustine’s clothing and adornments. 3. The objects have a subject the sculptors wanted to pass across; The Doryphoros is a symbolism of male beauty with balanced body parts. Augustus of Prima Porta is a sculpture made by Tiberius in recognition of his father’s role in protecting their empire. 5. The artist message when making Doryphoros is a portrayal of a perfect male; this is coupled with nakedness which symbolizes civility thus bringing out a contrast with Greek’s backward neighbors. Augustus is personified as being a perfect ruler of the Roman Empire (Janson & Janson, 2003). He does this by giving him features of both strength and agility. He is compared to the powerful Greek gods as he wields authority which was essential in ruling the expansive empire and protecting it from foreign occupation.

Dangerous Properties of Materials Coursework Example | Topics and Well Written Essays - 1000 words

Dangerous Properties of Materials - Coursework Example Though all forms of mercury can cause effects in the central and peripheral nervous system, methyl mercury and metallic mercury are more harmful. Acute inhalation of metallic mercury vapours may cause damage to the lungs, nausea, diarrhea, increased blood pressure, skin rashes, eye irritation, chest pains, stomatitis, gingivitis, cough, dyspnea and salivation. Chronic exposure to high levels of metallic, inorganic, or organic mercury may cause permanent damage to brain, kidneys and developing fetus. Effects of chronic exposure on brain functioning may cause weakness, fatigue, weight loss, vision or hearing disorders, tremors development, behavioral changes, aneuploidy in lymphocytes of the exposed, dremographia and memory loss. Chronic exposure to mercuric compounds is sometimes also characterized by anorexia, apathy, fever, diaphoresis, photophobia, insomnia and scaling or peeling of the skin of the hands and feet with bullous lesions. Toxicity Metabolites and Biomarkers Exposure to organo-mercury compounds is indicated by chemical analysis of blood mercury. Inorganic mercury concentrations in blood can be used to determine acute exposure to high dose of mercury. Absorption of phenyl mercury through gastrointestinal tract with even acute exposure resulted in a marked increase in blood concentrations as well as urinary excretion of mercury. Chemical analysis of urinary mercury can alternatively be used to determine exposure to chronic, low and moderate inorganic mercury forms. As mercury can deposit on hair from surface contamination, hair mercury is a good indicator of exposure to methyl mercury. Dose The acute lethal dose for inorganic mercury compounds is 1 to 4 grams or 14 to 57 milligrams per kilogram body weight for a 70 kg adult person. The acute lethal dose ranges from 20 to 60 milligrams per kilogram body weight of methyl mercury for a 70 kg adult person. According to EPA, a limit of 2 parts of mercury per billion parts of drinking water (2 ppb) is saf e for human health. A limit of 1 part of methyl mercury in a million parts of seafood (1 ppm) has been set by the Food and Drug Administration. The Occupational Safety and Health Administration (OSHA) has suggested a maximum permissible limit of 0.1 milligram of organic mercury per cubic meter of workplace air (0.1 mg/m3) and 0.05 mg/m3 of metallic mercury vapor for 8-hour shifts and 40-hour work. Effects on the environment, cases and their treatment Mercury (Hg) is a naturally occurring odorless liquid metal with shiny, silver-white appearance. Mercury also combines with other elements to form several inorganic salts and organo-mercury compounds. It enters the environment naturally from rocks, soil, volcanic activity, and by vaporization from the oceans. However, two-third of the Mercury entering the atmosphere every year is released from human sources. These sources include coal-burning power plants, chemical manufacturing plants, waste incinerators and mining of ore deposits. The disease caused by exposure to mercury compounds is called Mercury poisoning, Hydrargyria or Mercurialism. The first case of mercury poisoning was witnessed among researchers at St Bartholomew’s Hospital in 1865. Two of the three technicians died because of excessive exposure to methyl mercury while manufacturing organic mercurial compounds. Human exposure to high levels of

Ducati Assignment Example | Topics and Well Written Essays - 500 words

Ducati - Assignment Example Along with this, such a niche market strategy is implemented by Federico Minioli in order to amplify its net sales thereby amplifying its profitability to a certain extent. Apart from this, in order to enhance its revenues, Ducati decided to utilize its own interpretation like high-performance super sport bikes, low-weight sports bikes, high comfort long riding bikes, stylish bikes and many others that proved extremely effective for the organization in future. Moreover, in order enhance the performance of the bikes Mr. Federico Minioli tried to offer more concentration over technical excellence and reliability as compared to others. By doing so, the EBITDA enhanced from 33.4 million Euros to about 60.0 million Euros in the year 2000. Not only this, the market share of the organization of Ducati also enhanced by 6.7 percent in 2000 that helped the organization of Ducati to protect itself from an insolvent condition. In addition, the reputation of the organization of Ducati also enhanced due to its ability to offer extremely comfortable and versatile bikes at a quite competitive price for all age-groups. This acted as a boon for the organization thereby enhancing its customer range and consistency and dependency to a significant extent among others. Thus, it might be clearly stated that the above mentioned strategy proved extremely beneficial for the organization thereby paving its path for success. In this age, every individual desire to attain stylish and value-added products at a quite competitive price. Keeping this fact in mind, Mr. Federico Minioli designed the bikes of the organization of Ducati. All the bikes of Ducati are extremely fashionable and trendy in appearance as well as comfortable, so as to cover long distances. Not only this, Ducati also designed knee-down bikes, bikes to cover urban roads high-performance and low weight bikes for the sport lovers and many others in order to

F Robert Nozick's How Liberty Upsets Patterns Essay

F Robert Nozick's How Liberty Upsets Patterns - Essay Example This paper agrees that a society, even a socialist one, can still be unequal because of the uneven distribution of skills, knowledge, and attitudes among people, but liberty is a natural equalizer, ensuring that people, no matter how small their financial/nonfinancial gifts may be, can have opportunities for self-development and economic prosperity, so that they can increase their shares to more socially equitable terms. Nozick employs the concepts of distributive justice and supply and demand to depict the complexities of justice in the real world. Distributive justice can have different patterns, depending on the preferred pattern of society. It aims for the fair distribution of benefits and burdens using particular criteria, such as equality, merit, and needs. Liberty, which is married to a capitalist society, relies on the criteria of equality and merit. Nozick uses the example of Wilt Chamberlain to explore the effects of in-demand skills on its supply. Chamberlain knows that he is in high demand as a basketball star. This allows him to change D1 to D2, where the public changes D1 by the nature of their preferences. D2 is different from D1, where â€Å"[a]fter someone transfers something to Wilt Chamberlain, third parties still have their legitimate shares; their shares are not changed† (Nozick). The public has legitimate ownership of their shares, which they can skew, if they want, in favor of Chamberlain. As a result, even if Chamberlain may be working as hard and as long as, let us say Spitzer, the former earns higher than the latter because of the third party intervention. The level of demand dictates the price of the supply. The key steps of Nozick’s argument are giving examples on how a preferred distribution of justice may be upset and changed, comparing capitalist with socialist societies, and establishing the primary argument that in a liberal capitalist society, the concept of free will and diversity of inherent or inherited financi al and non-financial resources will definitely skew the original distribution of justice, unless a constant form of control is imposed on society.

Potency of Selected Plants Essay Example for Free

Potency of Selected Plants Essay Every year, the World Health Organization (WHO) estimates that 50-100 million people all over the world fall victim to dengue fever. And every year, 20,000 of these victims end up dead (the Philippine Star, 2012). According to the report of the Philippine Association of Entomologists (PAE), the incidence and threat of dengue continue to rise, year after year. (Samaniego, 2012). This deadly disease is just caused by a single bite of a carrying mosquito. The mosquito is a common flying insect that is found around the world. The mosquito is often a carrier of diseases, such as malaria, encephalitis, yellow fever, dengue fever, dog heartworm, West Nile virus, and many others. The females, who drink blood, can carry disease from one animal to another as they feed. The mosquito goes through four separate and distinct stages of its life cycle and they are as follows: Egg, Larva, pupa, and adult. It has been found out by studies that buyo, lime and papaya has potential properties that can terminate mosquito larvae. This study entitled ‘Buyo (Piper betle L.), Lime (Citrus aurantifolia), and Papaya (Carica papaya L.) Leaves Powder against Mosquito Larvae ’ aims to investigate the effectiveness of the three leaves powder on the idea of destroying first the source of the problem by terminating first the larvae. Objective of the Study This study, aims to determine the capability of the three plants’ leaves namely: Buyo, Lime and Papaya as a terminating agent, specifically it aims to: 1.Determine the efficacy of the three plant’s leaves against mosquito larvae in the form of powder. 2.Determine if there is a significant difference between the effects of the treatments towards the mosquito larvae. Statement of the Problem This study aims to determine the efficacy Buyo, Lime and Papaya in terminating mosquito larvae. Specifically, it seeks to answer the following questions: 1.Can the three plants serve as a newfound terminating agent for mosquito larvae? 2.Is there any significant difference between them experimental and control set-ups? 3.Is there any further effect on the final treatment on the test organisms? Statement of Hypothesis Based on the foregoing problems, the researchers formulated the following null hypothesis: 1.The three plants cannot serve as a newfound terminating agent for mosquito larvae. 2.There are no significant difference between the experimental and control set-ups. 3.There are no further effects on the final treatment on the test organisms. Statement of the Hypothesis The researchers infer that: 1.The three plants can serve as a newfound terminating agent for mosquito larvae. 2.There is a significant difference between the experimental and control set-ups. 3.There is a further effect on the final treatment on the test organisms. Significance of the Study According to the report of the Philippine Association of Entomologists (PAE), the incidence and threat of dengue continue to rise, year after year. (Samaniego, 2012). The number of deaths from the dengue virus also rose to 328, which is higher than the 293 cases recorded during the same period last year. This deadly disease is just caused by a single bite of a carrying mosquito. This study aims to prevent destroying first the source of the problem by terminating first the larvae without triggering bad side effects. The study may further serve as the baseline information about the worth of the selected plants. Scope and Limitation of the Study This study, ‘Buyo, Lime, and Papaya Leaves Powder against Mosquito Larvae,’ focuses on the potential properties of the three plants towards mosquito larvae in different set-ups. This study limits and focuses only to the topics related to this project. Conceptual Framework Definition of key terms Buyo – is a vine-like plant that can reach 150 to 180 centimeters in height. It is usually used for medicinal uses. Lime – leaves have broadly ovate blades, blunt-pointed at both ends, 3.5-6 cm long, 2.7-4 cm wide with petioles 3,5 to 6 cm long, broadly winged, up to 4 cm wide; wing area sometimes exceeding leaf area. Papaya – is a large, tree-like plant, with a single stem growing from 5 to 10 m (16 to 33 ft) tall, with spirally arranged leaves confined to the top of the trunk. Dengue – Review on the Related Literature Buyo (Piper betle L.), Lime (Citrus aurantifolia), and Papaya (Carica papaya L.) Leaves Powder against Mosquito Larvae Mosquito The mosquito is a common flying insect that is found around the world. There are about 2,700 species of mosquitoes. Mosquitoes can fly about 1 to 1.5 miles per hour (1.6-2.4 kph). Mosquito Bites: Females drink blood and the nectar of plants; the males only sip plant nectar. When a female bites, she also injects an anticoagulant (anti-clotting chemical) into the prey to keep the victims blood flowing. She finds her victims by sight and smell, and also by detecting their warmth. Not all mosquito species bite humans. Disease Carrier: The mosquito is often a carrier of diseases, such as malaria, encephalitis, yellow fever, dengue fever, dog heartworm, West Nile virus, and many others. The females, who drink blood, can carry disease from one animal to another as they feed. Anatomy: Like all insects, the mosquito has a body divided into three parts (head, thorax, and abdomen), a hard exoskeleton, and six long, jointed legs. Mosquitoes also have a pair of veined wings. They have a straw-lik e proboscis and can only eat liquids. Life Cycle: The complete life-cycle of a mosquito takes about a month. After drinking blood, adult females lay a raft of 40 to 400 tiny white eggs in standing water or very slow-moving water. Within a week, the eggs hatch into larvae (sometimes called wrigglers) that breathe air through tubes which they poke above the surface of the water. Larvae eat bits of floating organic matter and each other. Larvae molt four times as they grow; after the fourth molt, they are called pupae (also called tumblers). Pupae alsolive near the surface of the water, breathing through two horn-like tubes (called siphons) on their back. Pupae do not eat. An adult emerges from a pupa when the skin splits after a few days. The adult lives for only a few weeks. Lime The Small-flowered papeda (Biasong) stands out from all others of the subgenus Papeda because of its very small flowers, only 1.2-1.3 cm wide, white, with a trace of purple on the outside. The fruits are 5-7 cm long; surface fairly smooth or with transverse corrugations, lemon yellow; skin comparatively thick; pulp rather juicy, grayish, acid; aroma similar to that of samuyao; Seeds are numerous. The leaves have broadly ovate blades, blunt-pointed at both ends, 3.5-6 cm long, 2.7-4 cm wide with petioles 3,5 to 6 cm long, broadly winged, up to 4 cm wide; wing area sometimes exceeding leaf area. Seeds are numerous. The tree attains a height of 7.5 to 9 meters, with comparatively small but sharp spines. This species is cultivated in the southern Philippine Islands, especially Mindanao, where it is called biasong. The fruit was generally thought of as being inedible, but Ponchit Enrile from the Aseya Bistro in Davao City told me that it is a favourite flavouring for kinilaw (raw fish or seafood marinated with vinegar and limes) and Tom Yum Kung. The fruit can be bought in wet markets all over Mindanao and fetches high prices when not in season. When in season it would sell for 10 US cents a piece. Papaya The papaya is a large, tree-like plant, with a single stem growing from 5 to 10 m (16 to 33 ft) tall, with spirally arranged leaves confined to the top of the trunk. The lower trunk is conspicuously scarred where leaves and fruit were borne. The leaves are large, 50–70 cm (20–28 in) in diameter, deeply palmately lobed, with seven lobes. Unusually for such large plants, the trees are dioecious. The tree is usually unbranched, unless lopped. The flowers are similar in shape to the flowers of the Plumeria, but are much smaller and wax-like. They appear on the axils of the leaves, maturing into large fruit 15–45 cm (5.9–18 in) long and 10–30 cm (3.9–12 in) in diameter. The fruit is ripe when it feels soft (as soft as a ripe avocado or a bit softer) and its skin has attained an amber to orange hue. Carica papaya was the first transgenic fruit tree to have its genome deciphered. Buyo The betel leaf is cultivated in most of South and Southeast Asia. Since it is a creeper, it needs a compatible tree or a long pole for support. Betel requires high land and especially fertile soil. Waterlogged, saline and alkali soils are unsuitable for its cultivation. In Bangladesh, farmers called barui[3] prepare a garden called a barouj in which to grow betel. The barouj is fenced with bamboo sticks and coconut leaves. The soil is plowed into furrows of 10 to 15 metres length, 75 centimetres in width and 75 centimetres depth. Oil cakes, manure, and leaves are thoroughly incorporated with the topsoil of the furrows and wood ash. The creeper cuttings are planted at the beginning of the monsoon season. Proper shade and irrigation are essential for the successful cultivation of this crop. Betel needs constantly moist soil, but there should not be excessive moisture. Irrigation is frequent and light, and standing water should not remain for more than half an hour. Dried leaves and wood ash are applied to the furrows at fortnightly intervals and cow dung slurry is sprinkled. Application of different kinds of leaves at monthly intervals is believed advantageous for the growth of the betel. In 3 to 6 months the vines reach 150 to 180 centimeters in height and they will branch. Harvest begins, with the farmer plucking the leaf and its petiole with his right thumb. The harvest lasts 15 days to one month. The harvested leaves are consumed locally or exported to other parts of Asia, the Middle East, Europe, and the United States. Betel is an important part of the economy in rural Bangladesh.