Sunday, April 12, 2020
A Peer Reviewed International Journal of Asian Research Consortium free essay sample
It helps them to recall the brands of the durable products. The consumers of durable products have their motivational sources from need and product utility. The study revealed that the celebrity’s convincing endorsement motivates them to materialize the purchase of durables. The consumers are induced significantly by the celebrity endorser when the target is on quality and price. The purchase attitude is influenced by the celebrity endorsement factors, product evaluation and brand recognition. CONCLUSION The world of today is changing fast. India is no exception. Especially after the opening up of the economy, the pace of change that India and its people are experiencing in their socio-cultural milieu is mind boggling. India, with its wide diversity, offers a fascinating scope to study the host of changes which developmental activities have brought about in its social and economical framework. While it is possible to get some estimates of the macro changes taking place in India, it is impossible to get any accurate measures of the subjective experiences that proceed, accompany or follow such changes. We will write a custom essay sample on A Peer Reviewed International Journal of Asian Research Consortium or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, the fact remains that the profile of the Indian market is vastly different from what it was earlier. Although these changes are difficult to measure at the micro level, nevertheless, they have been of great significance to marketers. Any marketer is keen in closely monitoring the changes in terms of numbers and specially keeping regular track of the changing pattern of consumers’ aspirations and competitive actions. REFERENCES Amos, C, Holmes, G and Strutton, D (2008), International Journal of Advertising, Vol. 27, No. 2, pp. 09-234 Armstrong, Ayuk, Ceasarine Nyaseda (2008), C. F. C MODEL The Appropriateness Of Celebrity Endorsement In Developing African Nations: A Study of Cameroon and Kenya Brown, M (2007), „What are the benefits of celebrity-based campaigns? Knowledge Point, Journal of Asian Research Consortium                  45 http://www. aijsh. org AJRM                               Volume 1, Issue 5 (October, 2012)          ISSN: 2277? 6621 Busler, M (2002), „Product Consumers Perception of Quality Differentiation, Celebrity Endorsements and the Byrne, A, Whitehead, M, Breen, S (2003) „The naked truth of celebrity endorsement, British Food Journal, Volume: 105 Issue: 4/5 Page: 288 – 296 ISSN:0007-070X Capuyan, JT (2010), „Perceived Credibility of Celebrity Endorsers of Over-The-Counter Medicines and Its Influence On Health Care Decisions of Rural Mothers, Communication Research, BS Development Communication senior, Visayas State University Charbonneau, J and Garland, R (2006), „The use of celebrity athletes as endorsers: views of the New Zealand general public, International Journal of Sports Marketing Sponsorship Damian Thompson, Admap, January , Celebrities Must Be Relevant To Increase Brand Engagement, pp. 42-43 Daneshvary, R, Schwer, RK (2000) „The association endorsement and consumers intention to purchase, Journal of Consumer Marketing, Volume:17 Issue:3 Page:203 213ISSN: 0736-3761 Escalas, JE, Bettman, JR, Connecting with Celebrities: Celebrity Endorsement, Brand Meaning, and Self-Bran d Connections Farrell, KA, Karels, GV, Montfort, KW and McClatchy, CA 2000, Managerial Finance, Volume: 26 Issue: 7 Page: 1 – 15
Wednesday, March 11, 2020
Object Pronouns vs. Subject Pronouns
Object Pronouns vs. Subject Pronouns Object Pronouns vs. Subject Pronouns Object Pronouns vs. Subject Pronouns By Mark Nichol Using pronouns seems simple enough, but they cause confusion because it’s easy to mix up nominative, or subject, pronouns and object pronouns. Here’s a review of the difference between the two categories of pronoun: A nominative pronoun is one that takes the place of a noun phrase used as a sentence’s subject. Instead of writing, â€Å"The man patiently stood in line,†one could write, â€Å"He stood patiently in line.†An object pronoun, however, replaces a noun phrase employed as an object: If you wished to use a pronoun to refer to a woman who precedes the man in line, you wouldn’t use the equivalent of the pronoun that appears in the second example above (â€Å"The man patiently stood in line behind she†); you’d use a different form (â€Å"The man patiently stood in line behind her†). Pronouns that rename the subject and follow a verb should also be in subject form: â€Å"It is I who have been wronged.†In comparative sentences those in which as or than is used to compare two things should you write, â€Å"I am just as capable as her†or â€Å"I am just as capable as she†? To test the appropriate pronoun form, append a verb to the sentence, and the correct version becomes clear: â€Å"I am just as capable as she is.†(One often hears people saying things like â€Å"I am just as capable as her,†but one often hears things said that are not grammatically rigorous.) Sometimes, the correct choice depends on the meaning of the sentence: Is â€Å"She’s more likely to ask him than I†correct, or should you write, â€Å"She’s more likely to ask him than me†? If the extended sentence is â€Å"She’s more likely to ask him than I am,†in which the comparison is between the subject and the writer, I is correct. However, if the intent is to convey that the man referred to as him is more likely to be asked something by the subject than the writer is, the correct pronoun form is me, but that distinction should be clarified with a revision like â€Å"She’s more likely to ask him than ask me.†Another source of confusion is reflexive pronouns those that reflect back on the subject. Reflexive pronouns include all the compound words ending in -self (for example, myself) or -selves (for example, themselves). Reflexive pronouns should be used only to refer to another word in the sentence. For example, in â€Å"I gave myself a mental pat on the back for a job well done,†myself refers to the subject I. However, in â€Å"The letter was intended for myself,†myself has no referent (the subject is â€Å"the letter†), so the sentence should read, â€Å"The letter was intended for me.†Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar 101 category, check our popular posts, or choose a related post below:100 Whimsical Words75 Idioms and Expressions That Include â€Å"Break†75 Synonyms for â€Å"Hardâ€
Sunday, February 23, 2020
Oil and gas Essay Example | Topics and Well Written Essays - 500 words
Oil and gas - Essay Example Hence, equip with adequate expertise meant for managing and being a leaders in this globe’s dynamic as well as fastest growing sector. I also have some knowledge on first aid. At the oil fields, with ease and heightened precision I can assist in handling minor casualties that entail immediate intervention before taken to specialized treatments. Generally, I can assist the medics in maintaining and checking stocks of emergency supplies, inspecting both cooked and raw foods, and testing the supplies of drinking water to determine whether they are clean. Enrolling in the Oil and Gas program will help equip me with the skills needed to support various professional or management careers in the worldwide petroleum industry. The program offers comprehensive as well as advanced information regarding both upstream and downstream operation of a petroleum firm. The program also stresses on the need of me focusing on exploring the emerging technologies and major challenges, which affect the future, exploration, and production of oil and gas. Additionally, the program focuses on pivotal issues for Petroleum industry professionals/managers such as health and safety management, petroleum economics and contracts, and project and quality management. Certainly, the program is ideal for me since I have interest in careers that deal with energy and hydrocarbon; more specifically oil production, processing, and transactions. The program, therefore, is likely to enhance my commercial, non-technical and technical skills. The program will help prepare me for the challenges in worldwide employment market as well as develop or strengthen my broader professional and personal skills that I will acquire as I advance in this field. Furthermore, the program offers practical career workshops and to its participants a prospect to experience various
Friday, February 7, 2020
Horaces Blockades -- To Rent or Buy Case Study Example | Topics and Well Written Essays - 500 words
Horaces Blockades -- To Rent or Buy - Case Study Example Horace makes the bid but he is faced with the dilemma on whether to sell rent the contract, lease it or to buy more barricades since his barricades were already on another construction contract. The report compares benefits of renting the contracting to buying more barricades. After looking at the problem which causes the dilemma, the report provided some recommendations that. Horace should purchase new barricades to complete the contract by himself (Migliaccio, 2011). Horace’s dilemma on whether to purchase barricades or to rent the contract seeks for critical considerations. The main idea in this case is to avoid incurring loses while the company’s goal is to make profits. Horace estimates that the participating team takes five days to remove the barricades. After that, they should reset the barricades at the next construction site. If Horace charges $85 per hour for his team that is comprised of eight people, and with a working rate of 8 hours each day, his total payments would be $992,800 for the total period of construction. While the total expenditure for the project is above this, he should chose to avoid much expenditure by choosing to either rent or purchase (Migliaccio, 2011). The total cost for the project after purchasing is $1,109,675 while the cost after renting amounts to $992,800. The correct bid for Horace should be placed with a profit of 7% on the cost of purchase. This will make a total profit of $77,677.95. The total pay therefore shall be; After placing the bid and qualifying for the contract, Horace should now consider renting the barricades. Since the rental costs include replacement and repair for the damaged barricades during the rental period, Horace shall therefore have much profit; gotten from, the total pay minus the total expenditure on renting; Migliaccio, G. C., National Research Council
Wednesday, January 29, 2020
Strategies Which President Lincoln used Essay Example for Free
Strategies Which President Lincoln used Essay All great speeches contain ingenious rhetorical strategies. It is a great way to captivate and relate the gist of it all to the audience. In his second Inaugural address, Abraham Lincolns purpose was to reflect on the ever-lasting Civil War and look forth to peace. His strategy is to convey his view with God as his witness. President Lincoln successfully achieves his purpose of contemplating the effects of the Civil War and offering his vision for the future of the nation, using meaningful rhetorical strategies. Lincoln understood there was no need for a lengthy address, instead a statement somewhat in detail of a course to be pursued seemed fitting and proper (4-5). He lets everybody know what to expect from his second oath of the Presidential office. He is direct and relevant. In the third paragraph he reveals the reason for the war, All knew that this interest was somehow the cause of war. To strengthen, perpetuate, and extend this interest was the object for which the insurgents would rend the Union (31-35). This metaphorical interest Lincoln refers to is the colored slaves localized in the southern part of the Union. This metaphor serves to re-collect the idea of the malice slavery has brought to the nation and how little the government has helped to put a stop to it. He interacts with the audience by proposing the authoritative scheme put forth by the Almighty God. Religion is his basis for his testimony, being his most apparent rhetorical strategy. He continues in his third paragraph with a influential biblical allusion, Woe unto the world because of offenses; for it must needs be that offenses come, but woe to that man by whom the offense cometh (50-53). This allusion refers to the offense America has committed, in providence of God, which brings the misfortune North and South has experienced. His clever parallelism, Fondly do we hope, fervently do we pray, that this mighty scourge of war may speedily pass away (61-63), serves to put emphasis on the magnitude of the problems war has brought forth and how crucial it is to cease. Lincoln uses inclusive rhetorical strategies to accomplish his purpose to reflect on the Civil War and offer his vision for the future of the nation, With malice toward none, and with charity for all (70).
Tuesday, January 21, 2020
Essay --
It is safe to say that you are curious if those all night pack study hours are utilized? I wager you're thinking about whether they are really aiding or harming your midterm degree. I'm certain every last one of us have consumed a dusk 'til dawn affair reconsidering for that Chemistry or Economics composed test that you simply need to do well on the grounds that its 50 for every hundred of your evaluation. We all appear compelled to do well in school for numerous causes. For that high giving work were vowed assuming that we move on from a choice school or shouldn't something be said about the supposition that you will have an improved future. What's more for those of you whose folks are paying many dollars for educational cost, wouldn't yearning to let mother or father down. The reaction is here. Pilcher led an investigation of if nap need influences your capability of acing that check assuming that you just might have headed off to mattress prior. Voluntary nap want is a far flung episode for numerous school researchers, who regularly mostly deny themselves of snooze throughout the week and repay by developing their nap time through the weekend. This example of snooze lack and bounce back comes to be more spoke round composed test periods, sometimes bringing about 24 to 48 hours of nap need. By denying themselves of snooze, school researchers are not just stretching their conclusions of drowsiness throughout the day, along these lines declining their capacity to give careful consideration in class, however are moreover opposite influencing their capability to perform on composed tests. The impact of snooze need on mental variable associated with execution, for example self-reported approximates of consideration, exertion, a... ...watched films, performed film and prepackaged games, or took on unique undertakings for the duration of the night, however were asked to utmost jazzed drinks and sugary snacks to two each. The following forenoon both gatherings were taken to the library, in the wake of morning dish, and checked. All members then took the Profile of Mood States (Poms) examiner, which makes inquiries about their appearing. For showing do they appear to be well disposed, strained as well as angry? In the wake of fulfilling this they beat up out the Watson-Glaser Critical considering (Wg). This survey surveys their cognitive presentation. And after that inevitably they were allowed the Cognitive Interference Questionnaire (Cg), which exhibits a register of sorts of contemplations. The members answer by expressing how frequently they encountered those considerations while air conditioning
Sunday, January 12, 2020
Reflective Paper on Management of Organizations Essay
The concept of management especially that of managing organizations, is a broad field of study and usually requires understanding of the other branches of human learning such as sociology, psychology and economics, among others.            In determining the most effective approach in management, it is important to learn the basics of dealing with persons, how to organize them, develop their skills while bonding them together and eventually generate positive outcome or production from their collective labor.            Being an experienced nurse and member of the US Armed Forces, I have learned through the years in reserve camps and in field that interpersonal relationship is not easily perfected considering man’s innate instinct of â€Å"self-survival.†In order for a man to survive in any given situation, condition and place, it is but natural for him to save and protect himself or his interests, oftentimes resulting to conflict with other persons.            This human frailty is often than not the root of problems and conflict affecting the smooth flow of communication and cooperation within a certain group or organization. In addition to this, a person’s inability to understand the proper systems of learning within an organization and the natural course of changes brought by outside forces such as information technology, globalization and the likes usually result to negative output or disintegration of the organization itself.            Also, change, transformation and evolution is part of nature. Such reality also affects organizations and the society as a whole. The concept of the continuous transformation of the society and all of its institutions is best described by Donald Schon (1973): The loss of stable state means that our society and all of its institutions are in continuous processes of transformation. We cannot expect new stable states that will endure for our own lifetimes. We must learn to understand, guide, influence and managed these transformations. We must make the capacity for undertaking them integral to ourselves and to our institutions. We must, in other words, become adept at learning. We must become able not only to transform our institutions, in response to changing situations and requirements; we must invent and develop institutions which are ‘learning systems’, that is to say, systems capable of bringing about their own continuing transformation. (Schon 1973: 28)            Schon, as quoted by M.K. Smith (2001) in his article, â€Å"The Learning Organization†posted in the worldwide web infed.org, is indeed correct by saying that we must learn how to adapt to changes and transformation, make them as integral part of us and our institutions and likewise come up with new learning systems that could carry on the cycle.            Given this idea, I believe that by learning the proper systems in the field of management, one would not only be able to adapt to such transformations in the society and all its institutions or organizations, but also one could make a big difference in mobilizing people together, making them more competent, service-oriented, effective and productive.            At the same time, learning the proper systems can lessen, if not only its impact, the conflict caused by self-survival by individuals thereby resulting to an effective team that is highly competitive, competent and motivated.            Part of the learning systems in an organization is the building of teams that would become the heart and machinery of the organization. In building teams, I have learned from several readings that it is important to determine the strength and weaknesses of each individual to assess their distinct capabilities that would match the requirement for specific responsibilities and work to be done.            In determining the weaknesses and strength of the team members, as well as the over-all status of the team, some analytical modules can be used such as the force field analysis and the SWOT analysis.            To initiate the force field analysis, the team must start with a brainstorming session to identify the â€Å"driving†and â€Å"restraining†forces in their organization. The driving forces are the factors that promote obedience to the team’s work or schedule while the restraining forces are the factors that hinder adherence.           By learning how to determine both, the team and its leader would be able to design strategies how to approach the problem and decrease the restraining forces to achieve maximum resolution.            Another effective way of identifying the internal and external strength, weaknesses and opportunities of the team is the SWOT analysis. In using the SWOT analysis, the team would not only be able to determine the causes of motivation or hindrances to their work or schedules, but also the opportunities and threats to the organization.            SWOT is more comprehensive and detailed and by identifying the internal strength and weaknesses and the external opportunities and threats, the team would be able to draw up critical solutions to its problems. In using systematic analysis in identifying problems, the team leader also develops a systematic thinking or approach in building a strong and effective team.            Such forms of analysis are effective in most cases especially in military operations. As an active member of the US army, part of our daily activities is to maintain order in each team at the camp and effectively carry out orders from our superiors.             By learning how to determine several forces that affect our operations, I am becoming more capable to handle orders and cooperate with my colleagues. At my age of 41, I am still open to possibilities that even an older woman like me could achieve more in the future. Through learning how to build teams and eventually become a very good leader, I am relearning the values of discipline, independence and competence that I could use once I finish my course in Human Resources. But building teams and knowing each team member’s capability is only part of the larger face of learning systems in learning organizations. The next step to an effective management is how to enhance and develop strategies that would improve the team. An effective team develops ways to share leadership roles and ways to share accountability for their work output. It also builds a specific team purpose and goals. There are several ways or strategies how to motivate teams to become stronger and more efficient.            It is important to establishe objectives together. All team members must understand the objectives and what actions are needed to achieve them. Each member shall have a sense of responsibility and must have a sense of participation in achieving the collective goal of the team.            A good leader also knows how to encourage members to suggest ways how to improve their own services. The team must develop a participatory style. The feeling of belongingness and importance is one of the best ways to boost the team members’ morale. I often do this at home with my children. For 18 years as I reared them as single parent, I tried to teach them to speak and to participate in all house concerns. This made them independent and self-assured the same way a team member should feel – important.            Most often than not, listening is the best way to learn. Leaders should know how to listen to their team members. They should also acknowledge their points of view and encourage a healthy venue for discussions and democratic debates. Healthy discussions are actually therapeutic to the group because the members will be able to speak their minds or the problems they encounter at work. This improves interpersonal relationships and lessens the conflict of self-interests and self-survival. By understanding each other’s problems or by listening to one another, a team member would learn to decrease his personal walls and start opening doors to other persons.            This is actually interesting for me. As I go through this course and the learning systems in management and organizational learning, I come to realize that managing teams or organization is not quite different from managing your own home. I could easily relate, not only because I encounter team concerns at work but also because I have experienced being aleder at my own house.            Meanwhile, other strategies in can be introduced to maximize the effectiveness of a team. Defining specific roles and responsibilities also helps in organizing the team and keeping them focused. It is also important to explain rules and regulations, including time commitments. By knowing the rules and the rationale for such rules, team members will develop respect and trust to the organization. Commitment of time for team building and team work is also crucial in an organization’s growth. All members must have a sincere concern for the team and in doing so, they must be willing to extend time at work to do their responsibility to the group, if needed.            According to the experts, an effective team has at least seven characteristics. These are as follows: team members share leadership roles; team develops own scope of work; team schedules work to be done and commits to taking time allotted to do work; team develops tangible work products; team shared accountability; performance is based on achieving team products; and open discussion and collective resolution of problems within the team.            Working long hours at the nurse’s station in camps and in hospitals, taking care of the sick and old, then has given me enough insight of the real meaning of team work. It is true that a hospital or a military infirmary is just like an organization. Each medical staff shall take part in all the responsibilities. Less time would also be spent if each nurse takes quality time to take care of the patients or station himself in a designated area. In my former line of work, there are also specific responsibilities and areas of accountability including pharmacy, supplies, maintenance, emergency, wards, among others. The same is true with the military. And mush is expected of us. At present, I am an E6 Supply Staff Sergeant. I work for a transportation reserve unit full time. I am part of a larger team. And it is my responsibility to take care of their supply needs. If I fail, the whole system fails. It is a chain. But if I do my work on time and with efficiency, I help my teammates and the order is protected.            Simple things or simple tasks are oftentimes the key to an organization’s success. By doing the very basic things right, the team is assured of a holistic effectiveness and efficiency. As I begin to look back, it is getting clearer to me that the tricks of management, in any given field, are actually around us everyday. One only needs to be more observant and reflective to better understand the processes of learning.            Part of the continuing learning process is also the methods of solving conflicts. Conflicts within organizations usually arise when there is contradiction between team members, who sometimes have varying views on specific concerns.            When conflicts arise, experts tell us that it is important to introduce a constructive way how to resolve it. The first thing that one must take into consideration is to avoid jumping into conclusions. To avoid such mistake, it is crucial to identify the factors that have caused the conflict and determine the stakeholders involved in the conflict.            Group discussion would help determine who are stakeholders in a certain conflict. By diplomatically opening a dialogue between the stakeholders, the leader would be able to recognize individual interests, as well a power issues affecting the conflict.            The next step is to consider the alternatives in resolving the conflict. Each alternative must be carefully studied and from each, try to determine which is the most apt solution to the problem.            After the chosen solution is implemented, it is imperative to evaluate its effect to assess whether the results are satisfactory. If not, begin the process again and find other solution to the conflict.            In every organization, change is also a constant factor. Organizations are often faced by difficulties within the structure when there is leadership or organizational change.            According to Rosabeth Moss Kanter (1999, Chapter 5), it was proven over the years that things that sustain change are not â€Å"bold strokes but long marches – the independent, discretionary and ongoing efforts of people throughout the organization.†           Kanter (1999, Chapter 5) further says that: â€Å"real change requires people to adjust to their behavior, and that behavior is often beyond the control of top management.†           Kanter teaches us that change is constantly created at many levels in an organization. Kanter says that there are big events that often occur due to outside forces while some changes are brought about by the people’s actions in their daily operations.            In confronting change, adept organizations share three key attributes. Kanter (1999, Chapter 5) specifies these as follows:                        *The imagination to innovate. To encourage innovation, effective leaders help develop new concepts – the ideas, models, and applications of technology that set an organization apart. *The professionalism to perform. Leaders provide personal and organizational competence, supported by workforce training and development, to execute flawlessly and deliver value to ever more demanding customers. *The openness to collaborate. Leaders make connections with partners who can extend the organization’s reach, enhance its offerings, or energize its practices. (Kanter 1999, Chapter 5)            Kanter cited three important words – concept, competence and connections. She claims that these intangible assets naturally build up with successful individuals and organizations.            Such intangible assets, she explains, reflect habits and not programs. These habits – personal skills, behavior and relationships – if deeply imbedded within the organization results to minimal resistance to change.            If the organization has such assets, change would be so natural that leaders would find it easier to gear their team members to positively react to change.            Mastering change and transformation usually brought by outside forces such as technology, globalization, competition and politics as well is not an easy task. The organization should be intuitive, dynamic and innovative.            The organization must come up with its own innovations to adapt to its environment, guided by the skillful and pro-active leader.            Kanter (1999) explains that the skillful leader must know how to lead with passion, conviction and confidence in others. There are other techniques or tips that could be adopted by an effective leader. The first is to keep abreast with the changing environment. A leader must be constantly observant, keen in learning and updated of what is new and what is latest.            Kanter’s concept of effective leadership teaches me and everyone else another basic characteristic of humans – our innate instinct to learn. Man’s curiosity and unending search for the â€Å"truth†or the â€Å"story behind things†is actually a trait that must be mastered by a leader.            I now find it imperative to double my efforts in honing my skills in preparation for my future as human resource personnel or manager. Doing routines at the military sometimes make you too comfortable with your environment that you forget to check what is happening around.            Now, I am beginning to realize that in order to be an effective and skillful leader, one must prepare and master the technique of listening, learning and tuning in to the environment.            Another trait that a leader should master is to think outside the box. Kanter said it is okay to challenge the wisdom of the organization. It is alright to question the patternsn and come up with new solutions, looking into different angles or dimensions that sometimes lead to new approaches and innovative ideas.            Kanter (1999) gave several examples how to promote kaleidoscopic thinking. Team members can conduct activities outside the company or the organization itself. Interact, immerse with the community, break routines, rotate job assignments or even exchange projects. These are only few of the ways to generate fresh ideas and opportunities.            Genuine conviction is also a positive trait that should be taught to team members. Kanter (1999) explains that one cannot sell change or anything else without any real conviction. In order for others to believe what you say or what you are trying to communicate, you must believe it first. Makes sense to me. In many situations that I was confronted by issues at the US Armed Forces, my children would sometimes ask about the real concerns and agenda of the US government. And in many cases, I try to answer them as honestly as I could. But now, it reminds me of my true feelings at that time. Kanter helps me reflect of my thoughts and thinking about it, I know that at times, I am not even sure whether my convictions were genuine enough to let my children believe what I say.            This is one trait of a good leader I must master. To have genuine conviction so I could become an effective leader and be able to communicate vision and aspirations to my team members.            â€Å"Change leaders†also needs the involvement of the team members who have the resources, the knowledge and the political influence to make things possible.            Kanter (1999) calls it coalition building. In early stages of planning, the leader must identify key players with appropriate capabilities. It is also important to find sources across or outside the organization to find influencers. According to Kanter, coalition building requires an understanding of the politics of change and its accompanying principles.            Once the coalition is in place, a leader must know how to coach and provide guidance to the team members while at the same time allowing them to enhance their individual contribution to the team.            Kanter (1999) says leaders should allow team members to forge their own identity, build a sense of membership and become accustomed in implementing changes. The leader must resist giving too many responsibilities to the members because in order for their individual capabilities to grown, they must learn how to focus.            Another effective way to ensure the success of an organization and its resolution to change is the primary law of management – perseverance. I myself believe that in any aspect of our life, not only in management, learning how to persevere and develop a strong passion on what we do is a positive attitude.            Perseverance gives a person more room to grow. As a 41-year-old woman, others may think that my career is almost over or that I may be experiencing the downsides of life. But I beg to disagree because I know that in pursuing my studies in human resources, I will have a better future ahead of me. My perseverance and willingness to adapt to changes and hone my skills in the process makes me a person with a vision and a drive to achieve more.            As Kanter (1999) explains, one must know how to overcome obstacles during the process of change. Perseverance helps a savvy leader to ensure the success of the process and prevent failure. If a leader launches something, he must not leave it to the team members. He should ensure that the process is done until the end.            And after everything has been put into place, it is important to recognize each member’s contribution to the any accomplishment. Remembering to reward and recognize accomplishments is critical in any leadership, Kanter (1999) says.            Words of gratitude, recognition or appreciation are one of the most powerful tool in motivating members of any organization. In the US Armed Forces, promotions and awarding of medals of honor or valor are few of the motivational tools being used to boost the morale of US soldiers and to encourage them to fight for America. It is also a form of incentive to American soldiers for their sacrifices and the risks they face in the military, considering that the profession is a high risk one.            According to Kanter, there is no limit to how much recognition a leader can provide to his team members. Making everyone a hero for a job well done often results to higher performance or bigger output in the future.            In relation to change in an organization, Kanter (1999) says recognition motivates people to attempt change again especially if they are involved in the process.            In closing, effective management of people or organization is actually the ability to lessen individualism and self-survival instincts, break communication barriers, limit conflicts, building teams and training them to adapt to change, and the ability to innovate in order to keep abreast with the constantly changing environment.            Effective management, though not easy to achieve, is actually a continuous learning process. One must have the concepts, the competence and the connections in order to become competitive, innovative and effective.            Ashford University actually teaches us the same foundational values. The values of self-worth, creativity, independence, service, integrity and effectiveness. As for me, after studying this course and learning the proper systems in effective management, it is clear that the university’s core values such as creativity and effectiveness are truly important, not only to every individual but to interpersonal relationships and organizations as well.            The ability to innovate and have the respect for the free flow of ideas are some of the key points in mastering the techniques of effective management. As discussed above, innovation and transformation are continuous processes in the growth of an organization and by learning the values of creativity and self-directedness, one is assured that he could face the ever-changing and demanding world outside.            Also, one’s independence, self-discipline and competence result to effectiveness, not only as an individual but also as integral part of a larger group or organization.            In any way, I believe that my aspirations in life are clearer and more achievable as I grasp a better understanding of the processes or organizational learning, as well as the values being taught at the Ashford university. This course is actually very interesting and liberating because it gives me a broader view of the society and its institutions. (End)   References: Smith, M.K. (2001) â€Å"The Learning Organization†, The Encyclopedia of Informal Education,   Retrieved May 3, 2006 from http://www.infed.org/biblio/learning-organization.htm Schon, D.A. (1973) Beyond the Stable State. Public and Private Learning in a Changing          Society, Harmondsworth: Penguin, 236 pages. Kanter, Rosabeth Moss (1999) â€Å"The Enduring Skills of Change Leaders (Chapter 5) †, On     Leading Change. Retrieved May 3 from        http://leadertoleader.org/leaderbooks/L2L/summer99/kanter.html Force Field Analysis. Retrieved May 3 from http://erc.msh.org/quality/pstools/psffanal.cfm SWOT Analysis. Retrieved May 3 from http://erc.msh.org/quality/examples/swot.cfm            If such could be achieved by a person, then he is a candidate to become an effective leader. By trying to understand the academic theories and vast possibilities to which this course of study has offered me, I now come to the realization that there is room for much improvement to everyone, even to a 44-year-old nothing is impossible I am a person with simple values, who appreciates those around me. I consider nmyself as helper of people and have been a member of the nursing profession for years.
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